The Thai Health Promotion Foundation (ThaiHealth) works on addressing NCD major risk factors, including tobacco consumption, harmful use of alcohol, unhealthy diet and physical inactivity. Our NCD work is consistent with the Ottawa Charter’s 5 Health Promotion Action Strategies. “Tri-Power Strategy” is employed by ThaiHealth, where strengthening three interconnected angles of the triangle or sectors is necessary to address the multi-pronged public health issues including NCDs. The three angles are 1) Policy Power 2) Knowledge Power and 3) Social Power.

In conclusion, with its catalytic and strategic support of multi-sectoral partners, ThaiHealth has contributed to a significant achievement of NCD prevention in Thailand utilizing an innovative financial mechanism (sin-tax from tobacco and alcohol). The ThaiHealth model has been widely recognized by countries in South-East Asia and other regions, particularly its success in supporting movement on health promotion and NCD population-based interventions, such as social marketing campaigns, filling the gap of knowledge-to-policy, coordination for the engagement of multi-sectoral partners and networks. ThaiHealth has also become a learning hub for health promotion and NCD prevention at the international level.