Rocco Renaldi is the Secretary General of the International Food and Beverage Alliance (IFBA). IFBA is a group of twelve of the largest international food and beverage companies, dedicated to developing, implementing and promoting good practice on health and nutrition. Rocco had led the development of IFBA’s current global commitments on product formulation and innovation, responsible marketing, nutrition information to consumers and the promotion of healthy lifestyles. Rocco represents IFBA towards the World Health Organisation, other UN agencies and government authorities; he maintains relationships with non-governmental organisations; and leads the development of local initiatives modelled on the IFBA commitments around the world.