The media including everything from television, radio, film to games, advertising, and social media outlets like LINE, Facebook and Twitter can have significant impacts on individuals and population health. Currently, the amount of information grows at an unprecedented rate as the overgrowth of misinformation. The misinformation either due to inaccurate information, misleading information or misinterpretation of health information, can have potentially dire consequences, triggering mass panics, or misleading uninformed policy-makers, etc. The “health literacy” is defined as ‘the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions’.
The Faculty of Medicine Ramathibodi Hospital as one of the Thai health authorities has educated and entrusted the media with essential accurate health information for several years. We usually relay health information to the public in readily accessible formats through a variety of media channels in both active and passive ways.
In our experience, the media has provided an important link between Thai people and vital accurate health information which leads to increasing health literacy for Thai people. It also helps our health workers expand their audience reach in most of urban and underserved rural areas.