SIDE MEETING

SE024

The Ramathibodi’s Model: Using Media to Impact Thai Health Literacy

Meeting Organizer

Faculty of Medicine Ramathibodi Hospital, Mahidol University

Contact Person : Associate Professor Poolsuk Janepanish Visudtibhan ,PhD, poolsuk.jan@mahidol.ac.th

29 January 2019
14:00 - 17:30 hrs.
Venue : Lotus Suite 10

Open to All Participants

BACKGROUND :

The media including everything from television, radio, film to games, advertising, and social media outlets like LINE, Facebook and Twitter can have significant impacts on individuals and population health. Currently, the amount of information grows at an unprecedented rate as the overgrowth of misinformation. The misinformation either due to inaccurate information, misleading information or misinterpretation of health information, can have potentially dire consequences, triggering mass panics, or misleading uninformed policy-makers, etc. The “health literacy” is defined as ‘the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions’. The Faculty of Medicine Ramathibodi Hospital as one of the Thai health authorities has educated and entrusted the media with essential accurate health information for several years. We usually relay health information to the public in readily accessible formats through a variety of media channels in both active and passive ways. In our experience, the media has provided an important link between Thai people and vital accurate health information which leads to increasing health literacy for Thai people. It also helps our health workers expand their audience reach in most of urban and underserved rural areas.

OBJECTIVES :

1. To demonstrate our pathway in developing variety of media programs to promote more efficient interagency communication and facilitate better communication between the health authorities and community 2. To demonstrate how we use media power to disseminate essential accurate health information and improve health literacy for Thai people

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